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Creating a winning social media strategy is about more than just posting a few times a week. (Although that’s a great start!)   It takes

In today’s ever-changing world, it’s easy to get wrapped up in the “latest and greatest” marketing trends and tools for reaching your audience.   (Videos…and

Did you just launch your small business? (Congratulations!) Or maybe you created your social media pages a few months ago but have been too busy

As a social media manager, it’s one of my top pieces of go-to advice: If you’re looking to increase your post engagement (and aren’t we

It’s one of the top questions I get asked as a social media manager:   How do I know if my social media efforts are

If you’re a small-business owner, chances are you’ve found yourself in this situation before:   You’ve put off posting to your social media pages, and

After what felt like a never-ending winter, we’re finally turning a corner.   The days are getting longer, the weather is getting warmer, and everyone

If you’re looking for easy ways to boost engagement on social media, don’t sleep on Instagram carousels.   A post with multiple photos or videos