When building your brand online, don’t underestimate the power of social media.
Social media platforms are one way potential customers can search for services, events, and products. The better your social media profile (the first thing new contacts often see when they come to your page), the easier it will be for them to find you and match what you offer to their needs.
So, how do you create pages that will deliver the best results for your business? Here are 3 easy ways to optimize your social media profiles.
Choose imagery that reflects your brand
Your social media profile is your chance to make a first impression with potential customers. All of the information included should be clean, consistent, and look and feel like your brand.
Profile Photo
If you’re a small business, use your company logo as your profile photo. For solo entrepreneurs, use a photo of yourself. People like to see who they’ll be working with, so this gives you a way to, quite literally, put your best face forward.
Cover Photo
Think of your cover photo as a giant billboard for your brand; people should be able to look at that image and immediately know what you do and what you offer. Depending on your business, you can use a photo of your office, your team, the products you provide, or anything else that represents the core values of your brand.
Fill your profile out completely
Depending on the social media platform, you’ll have different levels of detail on your profile page. Just be sure everything is filled in completely and you’re not leaving any fields blank.
In Instagram, you have a very small amount of text to work with, so make sure you’re as clear and concise as possible. You can do this with an “I help” or “We help” statement, explaining exactly what you do and how you solve problems for your clients. You can also use a bullet list to highlight your services in a succinct way. Emojis are a great eye-catching addition!
In Facebook, you have more room for text, so use it to share your company story and details about your services. Don’t assume people are going to visit your website for more information. Instead, think about what your potential clients need and make sure your statement explains exactly how you can provide that solution for them.
Include a call to action
Once you’ve provided all the key information about your business, always include a call to action. Invite them to your website or Facebook page, ask them to give you a call to schedule an appointment, or invite them to an event you’re promoting.
When you update your profile pages in the future (something you should do on a regular basis), always include the most current information about what’s going on with your business and change your calls to action to reflect those new events and offerings.
Creating social media profiles doesn’t have to take a lot of time or effort, but it should be done right. No matter the platform, be consistent with your message and your brand — and you’ll be well on your way to winning new business.
